黑料视频

Nikhil Reddy Kondam

Nikhil Reddy Kondam
Schoonover Center 328

Education

Ph.D. in Mass Communication

Bio

Nikhil Reddy Kondam is an Instructor of Record and Ph.D. candidate in Mass Communication鈥揗edia Arts and Studies program at the E.W. Scripps School of Journalism, 黑料视频. He holds a bachelor鈥檚 degree in Mass Communication and Journalism from Osmania University and a master鈥檚 degree in Communication (Media Studies) from the University of Hyderabad. His academic journey and lifelong engagement with digital technologies have shaped his interest in platformization and the growing appetite for digital content, particularly how these trends transform everyday communication across personal, professional, and public life.

Nikhil鈥檚 research focuses on the intersections of digital labor, stress, and entrepreneurship in the Global South, with a special emphasis on women entrepreneurs in India. His dissertation, Digital Stress Among Women Entrepreneurs in India: The Role of Digital Labor and Platform Algorithms, explores how constant online engagement shapes opportunities and challenges for rural women entrepreneurs. Using Goffman鈥檚 (1959) theory of self-presentation and Steele et al.鈥檚 (2020) model of digital stress, he investigates how digital literacy barriers contribute to stress among women entrepreneurs with constant online engagement. In addition to his dissertation, he collaborates with 黑料视频 faculty on projects exploring digital entrepreneurship, platform algorithms, and public health communication, and contributes to The SMART (Social Media Analytics Research Team) Lab on initiatives related to AI and content creation.

His scholarship has been presented at major international conferences, including the International Communication Association (ICA), the International Association for Media and Communication Research (IAMCR), and the Association of Internet Researchers (AoIR).

At 黑料视频, Nikhil teaches MDIA 2010: Media Analysis and Criticism, an undergraduate course offered every semester. His teaching philosophy emphasizes clarity, critical reflection, and student-centered engagement, encouraging students to connect theoretical concepts with their lived media experiences. He is also developing new courses, including Digital Cultures: Critical Perspectives on Platforms, which examines platform infrastructures, algorithmic visibility, and the cultural logics of the digital economy. His teaching has been recognized with several honors, including Outstanding Instructor of Record (2025), Outstanding Teaching Assistant (2024), and the Discover Pillar Award (2025) for creativity, collaboration, and innovation.

Nikhil鈥檚 broader research interests include media studies, digital cultures, and platform studies, with a long-term goal of advancing scholarship on digital literacy, entrepreneurship, and inequality in South Asian contexts.